You don't need more money tips.
You need a money plan you trust
and a coach who keeps you consistent.
If you're earning money and still second-guessing every paycheck, every purchase, and every investing decision. You're making adult money decisions with no written order of operations and no feedback loop.
Executive Cohort is a small-group coaching experience to install a money system that holds up in real life.
Takes ~3 minutes. If you're not a fit,
we'll tell you.
Meet Taylor
Taylor Price is the founder of Priceless Tay, a personal finance education platform built on a simple belief: Money should support your life — not run it.
Since launching Priceless Tay in 2019, Taylor has helped millions rethink how they manage, invest, and live with money through clear frameworks and practical guidance.
Clients have invested over $3.8M using the systems
Taylor teaches.
Clients have invested over $3.8M using the systems
Taylor teaches.
Taylor has been featured in
Fortune, The Wall Street Journal, Business Insider, Good Morning America, CNBC, and FOX Business, among others.
Most people don't have a "money problem." They have an order problem.
Executive Cohort is for ambitious young adults who earn income, but still feel like they're guessing what to do next with saving, debt, investing, and the bigger decisions that come with adult life.
When your money has no order, every paycheck becomes a new negotiation.
When the order is clear, the month gets quieter.
Understanding where you are in this cycle helps explain
why you feel the way you do.
Understanding where you are in this cycle helps explain
why you feel the way you do.
We're building something different
Old Belief:
Most people try to fix money by tightening behavior.
That works briefly until life happens. Then the system collapses, because discipline is doing the job your structure should do.
New Belief;
Executive Cohort is installation, personalization and feedback.
When your paycheck has an order and your decisions have rules, you stop relying on motivation to be consistent
From layoff to empowered entrepreneur
“Living paycheck to paycheck at 20. Paid off credit cards, started
investing, feels in control.”
Marissa M.
From Layoff to Empowered Entrepreneur
Over six weeks, we build your system and your plan in the right order.
You Will Walk Away With...
✓ A custom 12-month wealth plan with a clear 90-day "what matters first" sprint
✓ A money system aligned with your real income and lifestyle
✓ Clear next steps for debt, saving, and beginner-safe investing (without overload)
✓ Decision rules you can follow when emotions get loud
✓ A review rhythm that keeps your plan current as life changes
Executive Cohort is done-with-you. It's not self-paced and not passive.
It is coaching, education, and implementation support. It is not tax prep, legal advice, or individualized investment product recommendations.
Licensed advisor access inside the community is for general education and troubleshooting—not 1:1 financial planning and not direct DMs to Taylor.
Takes ~3 minutes. If you're not a fit,
we'll tell you.
Deliverables + Support
Executive Cohort includes everything you need for implementation and long-term maintenance.
12 months of support
Expert feedback on all assignments
4 live coaching cohort sessions (Weeks 1, 3, 5, 6)
Full access to courses and community
2 personal 1:1 sessions with Taylor (during the 6-week sprint)
Private group chat access (max 6 clients)
Weekly office hours for 12 months (excluding holidays and PTO)
Access to licensed advisors and advisor network (education + general guidance)
Support expectations:
Group chat replies typically within 1–2 business days. Live questions handled in office hours and calls. Boundaries: No tax preparation, legal advice, or individualized investment product recommendations.
Full curriculum breakdown
+ paycheck automations so your money runs on default settings
Full curriculum breakdown
+ paycheck automations so your money runs on default settings
Your ticket includes
Here’s what you’ll get
A budget tells you where you hope money goes.
Budgeting is a tool. It can help — but it often
fails when it becomes the whole plan.
Executive Cohort is a system that defines what happens first even when you're tired, busy, or inconsistent.
This is not "track harder." It's install an order, build decision rules, and automate what you can.
If budgets keep breaking, it's worth installing order instead of adding restriction.
Sales Pro Learned Financial Responsibility
“ Laid off and scared about money. Built systems, gained clarity, discovered entrepreneurship wasn’t as scary as it seemed. ”
Christopher R.
Sales Pro Learned Financial Responsibility
Let's be honest about fit.
Free tips and apps usually fail for one reason: they give you information, not installation.
This is NOT for you if...
✗ You want shortcuts or a quick fix
✗ You don't want to take action between calls
✗ You only want information (without accountability or implementation)
✗ You want individualized investment product recommendations
✗ You're looking for basic Money 101 (Foundation is usually the better starting point)
This is for you if:
✓ You're an early-career builder (or freelancer/creator/side-hustler)
✓ Money comes in, but your plan feels reactive or disconnected
✓ You hesitate on decisions because you don't trust your judgment yet
✓ Youwant a system that works with real life, not restriction
✓ You start strong, then fall off when life gets busy
✓ You want your investing steps to be clear and staged, not overwhelming
✓ You want a coach to review real numbers and help you make confident decisions
✓ You want structured, judgment-free accountability
Within the first few days, you'll complete the Money Snapshot and get:
✓ Clarity on what's happening right now
✓ Your top 3–5 highest-impact actions for the next 30 days
✓ Relief because you'll know what matters first (and what can wait)
Takes ~3 minutes. If you're not a fit,
we'll tell you.
Real people. Real outcomes.
No Budget → Saving 30%+
“Saving and budgeting isn’t hard, and setting up for retirement can be super easy. Everything is a lot clearer now. It’s not stressful anymore.”
Neil P. – Business Owner
Impulsive → Strategic
“I’m glad I invested into my investing education with Taylor, because I have a set of clear tools to use that make me feel financially confident.”
Juan B., Psychotherapy Professional
No Tracking → Full Control
“I developed a financial plan with my goals involved to help me get to where I want to be based on timelines. PDFs resources provided to help me plan my future better.”
Kimberly S.
Stressed → Peace of Mind
It was an amazing experience! Taylor was very detailed in our 1v1s & showed me her undivided attention. The money flow teachings helped transform my relationship, mindset, & management of my money.
Christian B.
Dependent → Confident CEO
Relied on dad for money decisions. Started 401k, advocated for herself at work, got promotion.
Sreeja S.
Winging It → Clear Plan
Young business owner unsure which accounts to prioritize. Now maxing Roth IRA with confidence.
Abraham G.
How It Works
A clear path from application to implementation
How It Works
A clear path from application to implementation
The Exchange
Who this is for
What we need from you
✗ Earning income of some kind (job, hourly, freelance, business)
✗ Willingness to share real numbers honestly
✗ Openness to feedback and iteration
✗ Consistent participation during the 6-week sprint
✗ Readiness for the investment (pay in full or payment plan)
What you get from us
✓ Clear structure and decision support
✓ Feedback on assignments and your system setup
✓ Coaching to reduce confusion and increase follow-through
✓ Guardrails to avoid common, expensive "oops" decisions
✓ A low-maintenance system you can keep using
Takes ~3 minutes. If you're not a fit,
we'll tell you.
What's Included
Core inclusions
Cohort size :
6 participants
Duration :
6 weeks
Live cohort calls :
Week 1, Week 3, Week 5, Week 6
Private 1:1 sessions with Taylor :
Two (within the 6-week period)
Expert feedback :
On all assignments
Private group chat :
Responses within 1–2 business days
Weekly office hours :
For 12 months (excluding holidays/PTO)
Full access:
Courses, tools, and community
Advisor access
Licensed advisors + advisor network
Can't make a live call? Recordings are provided where applicable, and questions can be brought to office hours.
Takes ~3 minutes. If you're not a fit,
From layoff to empowered entrepreneur
“ Laid off and scared about money. Built systems, gained clarity, discovered entrepreneurship wasn’t as scary as it seemed. ”
Marissa M.
From Layoff to Empowered Entrepreneur
Choose your path
Here’s what you’ll get
Pay in full
$2,500
or Payment plans available
✓ 6-week intensive sprint
✓ 4 live cohort coaching calls
✓ 12 months of support
✓ Max 6 participants per cohort
✓ 2 personal 1:1s with Taylor
✓ Full course + community access
Takes ~3 minutes. If you're not a fit,we'll tell you.
Pricing and payment options are confirmed on the Strategy Session after fit is established.
Conditional Refund Guarantee
This isn't a "watch and vibe" workshop. You're here to build.
Executive Cohort includes an action-based refund policy designed to protect you if you show up and still don't get clarity.
If within 60 days you:
attend your 1:1 sessions
complete the initial assignments
participate in at least one live Q&A / office hour
…and you still don't feel you gained real clarity or a concrete plan, you can request a refund within the 60-day window.
Frequently Asked Questions
"What if I'm not advanced enough?"
Perfect. This is built for people who want structure and guidance early—before expensive mistakes.
"What if I fall behind?"
You'll have recordings + office hours + support. We adjust your plan to your life (not perfection).
Will you judge my life spending?
No. Shame doesn't build wealth. Systems do.
"How is this different from free content or apps?"
Free content gives ideas. Apps track. This builds your plan, your system, and your decision-making—with real support so you stick.
"Do you tell me exactly what to invest in?"
You'll get education, frameworks, and clarity (plus access to licensed advisors for general guidance), but not individualized product recommendations.
Is the Strategy Call free?
Yes. The Strategy Session is free — and it's a real fit check. We'll help you confirm whether Executive is right, or if Foundation is the smarter next step for your stage.
"How much would I gain from this?"
Not "get rich quick" — but real ROI through: avoiding costly debt/investing mistakes, building a repeatable system you can maintain, making confident career/income decisions sooner, hitting measurable milestones (emergency fund, debt payoff targets, investing consistency).
Takes ~3 minutes. If you're not a fit,
we'll tell you.
Taylor’s approach blends behavioral psychology with long-term financial thinking to help people build money habits that last.
Taylor’s approach blends behavioral psychology with long-term financial thinking to help people build money habits that last.
Taylor leads Priceless Tay's education and coaching initiatives, focusing on stability before growth, systems over stress, and routines that work in real life.
If you're tired of making big money decisions alone, Executive Cohort is a structured way to install your system with guidance then keep it stable for a full year.
A done-with-you support to build your system and your 12-month plan
Takes ~3 minutes. If you're not a fit,
we'll tell you.
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